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Vegan Proteins in Hair Care: How Do They Help Your Hair?

15. 11. 2026

You probably associate proteins mainly with nutrition and sport. But they have their place in hair care too. They help improve the look of your hair, support its elasticity and give it a fuller shape – and they don’t have to come from animal sources.

At VOONO, you’ll find vegan products with plant proteins that complement your everyday care.

What are vegan proteins?

Proteins are made up of amino acids. In hair care, their hydrolysed forms are also used – proteins broken down into smaller parts that can attach to the surface of the hair fibre.

Vegan proteins come from plant sources such as wheat, rice or soy. In cosmetics, they help improve how your hair feels, as well as its smoothness and elasticity. They can also help hair look stronger.

That doesn’t mean, however, that they can permanently repair damaged hair. Their effect depends on the specific ingredient, its concentration and the product’s overall formulation.

How do proteins help your hair?

1. They support a stronger look
Hair takes a beating from brushing and blow-drying. Cosmetic proteins can form a fine film on the surface of the fibre, improving both its appearance and how it feels to the touch.

2. They help improve elasticity
The right care gives hair a more resilient feel. You’ll especially appreciate this when your hair is stressed or breaks easily. Proteins aren’t a universal fix for every hair concern, though.

3. They give hair a fuller look
Fine hair without volume can sometimes look flat. Some proteins can improve its surface structure, giving your hairstyle more body.

4. They contribute to a smoother surface
Combined with other conditioning ingredients, proteins can improve softness and make styling easier. Results depend on the specific product and your hair’s needs.

Wheat protein in VOONO hair care

One of the plant proteins we use is hydrolysed wheat protein. You’ll find it in our Volume & Nourishing Shampoo, designed for fine hair and a scalp that gets oily quickly.

Wheat protein helps improve elasticity and adds a fuller look. The shampoo also contains betaine and glycerin, which help maintain hydration. This way, you can wash your hair gently without weighing it down.

Wheat protein is also found in selected solid shampoos. For example, our Lavender Shampoo Bar combines protein with aloe vera, panthenol, coconut oil and shea butter – practical care that’s ideal for travelling.

Does all hair need protein?

Not necessarily. It depends on your hair’s current condition and how it reacts to the ingredients.

  • Fine hair without volume: try a product with protein that helps add a fuller look.
  • Stressed or colour-treated hair: protein can be part of a care routine focused on smoothness.
  • Dry, coarse hair: hydration is key here, adding softness and making detangling easier.

More protein doesn’t automatically mean better results. If your hair feels stiff or is harder to style after using a product, try using it less often or switch to a different combination.

How to add proteins to your routine

Start by choosing products based on your hair’s current needs. If it’s fine and losing volume, try our Volume & Nourishing Shampoo. After washing, don’t forget a conditioner to help smooth your strands.

Pay attention to how your hair reacts and adjust your routine accordingly. Alongside proteins, hydration, gentle handling and limiting excessive heat when styling all play a role.